SKU: 154287878

Decoding the New Consumer Mind: How and Why We Shop and Buy

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Description

Decoding the New Consumer Mind: How and Why We Shop and BuyTake a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people

Take a glimpse into the mind of the modern consumer

A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands.

Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.

Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.



Binding Type: Hardcover
Publisher: Jossey-Bass
Published: 03/31/2014
ISBN: 9781118647684
Pages: 214
Weight: 0.88lbs
Size: 9.13h x 6.30w x 0.85d

Review Citations: Choice 09/01/2014 pg. 125
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SKU: 154287878

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mike
Natrona Heights, US
★★★★★ 4
Save money, buy non oem
Size: 2023-26 CRV 1.5L Gas
This Engine Cabin Air Filter Set is designed specifically for Honda CRV 1.5L Gas models from 2023 through 2026 and Honda Civic 1.5L Gas models from 2022 through 2026. It is important to note that this filter set does NOT fit the 2.0L engine variants. The filters replace the OEM part numbers 17220-64A-A00 and 80291-T5R-A01, ensuring a proper fit and function. That being said, however, the AIR FILTER does fit the 2017-2021 CRV
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Reviewed in the United States on April 9, 2026
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Ja ja
Cuba, US
★★★★★ 5
Same quality as oem
Size: 2023-26 CRV 1.5L Gas
This is same quality as oem. Very much similar. The only difference is that this cabin filter has activated carbon which reduces the cabin unpleasant odor. Very easy to install. The price is affordable. I save money on this doing DIY.
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Reviewed in the United States on April 10, 2026
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Hogtyd
Chelsea, US
★★★★★ 5
Air cabin filter for 23 Jeep Grand Cherokee
As good as original equipment at half the price, perfect fit, easy to install
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Reviewed in the United States on July 13, 2025
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evan
Boise, US
★★★★★ 5
Fits 2023 Jeep GC 4xe
I purchased this filter based on another review that mentioned it being a perfect fit for a 2023 Jeep Grand Cherokee 4xe, and can confirm that it does fit perfectly! My partner smokes in the Jeep sometimes and the air conditioning was starting to smell so I'm hopeful that having the added carbon in this filter will help reduce that smell. I'm a bit disappointed, I was told when I bought the vehicle that it had some "special" air filtration but that was not the case.. the filter I pulled out looked just like any other basic filter you'd find in any vehicle. I would assume from comparing the new filter that it will do a better job (with addition of carbon and foam around the filter for a better seal). Very easy to install, just had to release the cord on the left side of the glove box and the filter fits right behind there.
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Reviewed in the United States on July 11, 2024
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Dr. J
Fort Morgan, US
★★★★★ 4
Excellent product
It works.
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Reviewed in the United States on December 4, 2025

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